Determinants of Consumer Buying Behavior Toward Home Appliances in Nepal

This research aims to determine consumer buying behavior toward home appliances in Nepal. The study aims to research related to how personal, social, cultural, psychological, and economic factors affect consumer purchasing decisions. A descriptive research design was used, with 352 questionnaires distributed and 320 respondents participating. The data were collected through a five-point Likert scale questionnaire, with participants selected using non-probability sampling methods, specifically convenience and purposive sampling. The study's independent variables were personal, social, cultural, psychological, and marketing determinants. Data analysis tools included mean, standard deviation, correlation, and coefficient of variation. In the findings, most respondents believed that social, cultural, psychological, and marketing factors all had a significant influence on customers' decisions to buy home appliances s in Nepal summarize, this study offers valuable insights that can assist policymakers, sales managers, marketing managers, dealers, and stakeholders. Developing a better understanding of the attitudes, convictions, and perspectives of consumers can help companies create plans for competitive advantage and successful business expansion.